Author Archives: Ashley Wilson

About Ashley Wilson

Ashley is a co-founder and CMO of RenterResume. As a real estate professional, she understands the complexities & inefficiencies within the industry. It is her goal to make the rental market easier to navigate and understand. Away from RenterResume, she's an avid juicer who loves staying fit and getting outdoors!

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3 Reasons Millennials Target Rentals & Tips on How To Reach Them

Millennials will shape the future of your rental business and here’s why:

millennialThe millennial generation, or Generation Y, is the generation born in the 80’s and 90’s and they make up about one-third of the population.  As a millennial myself, I can tell you we grew up during the birth of technology and we’re generally known as the ‘on-demand’ generation. Meaning we want what we want, and we want it now.

Millennials are coming of age when it was once thought purchasing a home defined the “American Dream” but that’s seemingly not the case for my generation. A recent report by the National Association of Realtors (NAR) suggests that the number of first-time homebuyers has reached its lowest level since 1987!

So what does this mean for your property management business and why is it important? It means we’re not buying our first home until much later in life and as a result, we’re taking the rental market by storm.

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15 Question Checklist to Ask Every Renter Before a Showing

The fastest way to lose your time (and sanity) is by driving all over town to show your vacant rental to all potential tenants.

Properly pre-screening applicants prior to a showing will keep you focused on finding the right tenant for your rental property.

In 15 questions or less you can learn enough about your applicants to make an informed decision about whether or not it’s going to be a fit BEFORE a showing is scheduled.

These days you can’t take your safety for granted. Do yourself a favor and learn a few things about your applicants before you meet them in-person.

Download your copy of this free tenant pre-screening questionnaire today!

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4 Insider Tips for Tenant Screening Best Practices


Untitled design (2)Finding qualified tenants isn’t always as easy as it seems.      Let’s be honest, there’s nothing sexy about industry standard best practices for tenant screening. But if you’ve ever heard a horror story about what it’s like when renting to bad tenants, you’ll understand the importance of this post. If you’re fortunate enough to stumble upon this blog without a terrible tenant experience, lucky you! This post will shed some light on what you need to know about each tenant and expert advice on standard practices when screening tenants.

After reading this post you’ll know the four key areas to uncover about your tenants and why they’re the most important to your success when managing rental properties for profit.

What’s the deal with bad tenants?

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[Free Guide] Hacking Your Online Ads to Attract More Renters

Learn how to take the guesswork out of creating rental ads that get attention.

The Guide

Your rental advertisement is the only way to communicate with prospective tenants, before you even know they exist. What’s the one thing you can do to save yourself time responding to questions about your listing? Give the renter all the information they’re looking for upfront.  Including the most useful information in your rental ads could mean the difference in getting a great renter sooner rather than later. The challenge with this is finding out what exactly is useful information to include. The Definitive Guide to Great Rental Ads will help you understand what makes a renter tick.

You’ll learn what information to include in your ads that will provide renters with the most important information to them, making your life a lot easier when you’re dealing with a vacancy.

Click here to access this guide for free!

Spring clean 2014: checklist for winning rental photos

In the age of the internet, your online ads can easily be maximized to attract great renters quickly! 

Copyright Ashley Wilson 2014. Copy only with property citation.

Copyright Ashley Wilson 2014. Copy only with property citation.

This is a photo I took of a place earlier this year. It didn’t look this way when I arrived yet the photo still came out looking great. Taking awesome photos of your property is an easy, no-brainer way to snag renters fast. So why do even professionals get caught submitting horrible photos to their local MLS? One can only assume it’s because no one has simplified the process in an easy way.

So without further ado, here is a checklist designed to force great rental photos every single time.

View the checklist

Following a few simple steps when you take your listing photos will help you showcase the great features of your property and attract renters easily. If you missed what I posted last week, start with the link below.

See more great tips on rental ads that work here

How to: Improve Online Rental Ads to Attract More Renters

So you want to know how to attract great renters quickly with your online ads? You’ve come to the right place.

rental ads that attract great renters

Copyright Ashley Wilson 2014. Copy only with property citation.

The millennial generation is the generation that rents, especially in the most competitive markets. There are many articles out there explaining why, the gist of it is that we’re not ready to settle down until much later in life. So, whether you like it or not, you need to know how to target us and I’ll show you how.

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[Case Study] How we saved our client $3750 in Q4

RenterResume saves Nomadic Real Estate $3,750 in the first fiscal quarter

Nomadic Real Estate, a full service property management company servicing Washington, D.C, has developed a strong reputation in the market by providing its clients industry-leading technology, service and support. The Nomadic team approached RenterResume looking to save time with their tenant screening and selection process. They wanted to set themselves apart from their competition by offering cutting-edge technological solutions for their clients.

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How to win over potential landlords

With an ever-competitive rental market, setting yourself apart from the competition is no easy task. Here’s how using renter introductions can help set you apart from others renters.

a sample rental resume

When renting an apartment, it’s always the same song and dance…submit your application and let your credit report speak for you. After talking with countless renters, we know that you need a voice too! Introductions by RenterResume will give you the tools to stand out from the crowd, when used wisely!

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